Tuesday, March 19, 2013
Whale watching – a force multiplier for the tourism industry
I am told that over 170,000 tourists went whale watching in Iceland last year and that the industry has been growing at about 10% per year. This is a promising sector: whale-watching employs about 500 people in the 5-month summer season and indirectly generates many other jobs in the tourist industry. The impact is especially strong in Northern Iceland. There is no doubt that whale watching has become one of the most important drivers for generating tourism income in Iceland.