We were invited to visit the set where the next installment of the Þór saga is being filmed. It was an impressive operation where some very exciting scenes are being shot. For those of us living in Iceland, it seemed only natural that the producers of Þór would pick the land of the sagas to film the story, However, there is much more to it. Iceland is becoming increasingly popular as a place to produce films. In addition to providing stunning landscapes and excellent light, its film production companies are considered excellent partners by the Hollywood film production companies we have talked to. We are very pleased to see the Icelandic- American partnership grow in this sector; it strengthens both of our economies by generating employment in the United States and Iceland.
