One of the interesting aspects of being an Ambassador is that one gets to conduct serious business and occasionally have fun along the way. Yesterday, I had the opportunity to visit the company 365, one of Iceland’s important media conglomerates. There was a real “electricity” to this hub of print, broadcast, and internet media. One learns a lot about a country by observing its media institutions. As I was given a tour, I met two of Iceland’s best known TV personalities, Sveppi and Auddi, as well as Hemmi Gunn. I also recognized many famous faces from Stöð 2 news and “Ísland í dag.” I really enjoyed this part of the visit.